Kerala has been ranked eighth to watch in 2017 by Britain’s prominent travel and tours operators association. The ABTA (Association of British Travel Agents) ranked Kerala higher than premier destinations such as the US, Sardinia (island of Italy), South Africa and Vietnam.
The rank list also features Andalucia (Spain), the Azores islands (of Portugal), Bermuda, Chile, Croatia and Denmark.
“This latest recognition of Kerala’s stature as a must visit destination is a matter of pride for us and bodes well for the year ahead,” said Kadakampally Surendran, Tourism Minister.
There is also a special mention of the rejuvenating touch of Kerala’s traditional ayurveda therapies.